Ab­b­Vie pulls back the cur­tain on its lead­ers across dis­ci­plines in con­ver­sa­tion­al Q&A se­ries ‘Mag­ni­fied’

Ab­b­Vie is tak­ing a page from the New York Times’ “Cor­ner Of­fice” se­ries, show­cas­ing its own mul­ti­tal­ent­ed and ac­com­plished ex­ec­u­tives work­ing be­hind the scenes.

The “Mag­ni­fied” Q&A pro­files in­ter­view a range of Ab­b­Vie lead­ers from a rock-climb­ing neu­ro­sci­en­tist bio­engi­neer to an ear­ly bi­o­log­ics im­munol­o­gy re­searcher bal­anc­ing work and life as a mom of five chil­dren ages 4-20.

The on­line and so­cial se­ries be­gan last year has pro­filed nine Ab­b­Vie ex­ec­u­tives so far. The se­ries serves not on­ly as an em­ploy­ee brag book but al­so as a re­cruit­ing tool. Many peo­ple con­sid­er­ing a new com­pa­ny or new role want to know who’s lead­ing the team and what they’re all about, said Ab­b­Vie cor­po­rate com­mu­ni­ca­tions di­rec­tor Frank Be­ne­nati. And that can be es­pe­cial­ly true in the less high-pro­file ar­eas such as phar­ma­covig­i­lance or med­ical af­fairs.

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