AbbVie tackles ‘gutsy’ conversation in social media series for IBD sufferers
AbbVie wants to remind people about the importance of honest discussions in inflammatory bowel disease (IBD) with the kickoff of a new YouTube conversation series.
The global “Gutsy IBD Conversations” campaign will include Twitter, Facebook and LinkedIn and channel shorter content posts to help drive viewers to the full series on YouTube. The first episodes officially debut on Friday, which is World IBD Day, and a total of 15 short-form video conversations will be released throughout May and June, said Sofie Berg, AbbVie’s head of gastroenterology, global medical affairs.
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