Bausch + Lomb's 'Faces of Glaucoma' campaign spotlighting real patients launched online and on social media on Wednesday.
Bausch + Lomb puts new spin on annual glaucoma campaign with a focus on ‘Faces’
Young, old and middle-aged people, families and partners are among the new faces of Bausch + Lomb’s glaucoma campaign debuting Wednesday. Bausch’s annual January effort, along with the Glaucoma Research Foundation, this year focuses on the different kinds of people who live with the disease.
While often thought of as an aging disease, anyone with diabetes and Black people ages 40 or older are both at higher risk, according to the CDC — but also the very young.
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