Biogen's 'Invisibles' awareness campaign for SMA includes a real patient (in red) in this print ad, highlighting the caregivers behind the scenes.

Bio­gen's new SMA aware­ness cam­paign in Spain spot­lights the 'in­vis­i­ble' care­givers

A moth­er brush­es her young daugh­ter’s hair in the open­ing of Bio­gen’s short film about spinal mus­cu­lar at­ro­phy (SMA). The girl is shown grow­ing up, swing­ing in the back­yard, get­ting dressed and sit­ting at the break­fast ta­ble eat­ing while an un­seen hand push­es the swing, pulls a sweater straight, whisks eggs and cleans up dish­es.

At the end of the video, the now young woman sits in a wheel­chair get­ting her hair brushed with the same un­seen hand — un­til the cam­era pans to the mir­ror where her now old­er moth­er is vis­i­ble, smil­ing as she brush­es.

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