Biogen's new SMA awareness campaign in Spain spotlights the 'invisible' caregivers
A mother brushes her young daughter’s hair in the opening of Biogen’s short film about spinal muscular atrophy (SMA). The girl is shown growing up, swinging in the backyard, getting dressed and sitting at the breakfast table eating while an unseen hand pushes the swing, pulls a sweater straight, whisks eggs and cleans up dishes.
At the end of the video, the now young woman sits in a wheelchair getting her hair brushed with the same unseen hand — until the camera pans to the mirror where her now older mother is visible, smiling as she brushes.
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