BMS is advancing its Sotyktu drug launch strategy with another campaign, this time with real patients.
August 8, 2023 12:47 PM EDT
Pharma
Marketing

Bris­tol My­ers in­tro­duces re­al pa­tients in dig­i­tal and so­cial So­tyk­tu pso­ri­a­sis cam­paign

Beth Snyder Bulik

Senior Editor

Bris­tol My­ers Squibb de­buted its brand ad­ver­tis­ing for ris­ing star pso­ri­a­sis drug So­tyk­tu at the splashy Gram­my Awards ear­li­er this year. But now the …

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