Can­cer care brand­ing: Will City of Hope and Can­cer Treat­ment Cen­ters of Amer­i­ca brands work ‘bet­ter to­geth­er’?

What hap­pens when a top non-prof­it can­cer re­search cen­ter merges with a pri­vate­ly held mar­ket­ing-for­ward can­cer hos­pi­tal net­work? For City of Hope and Can­cer Treat­ment Cen­ters of Amer­i­ca, it’s start­ing with hope. That’s the theme of its first co-brand­ed mes­sag­ing for the now fam­i­ly brands.

A new TV com­mer­cial is slow­ly rolling out first re­gion­al­ly in Can­cer Treat­ment Cen­ter (CT­CA) re­gions, plus a na­tion­al place­ment late last year on the “To­day” show, to in­tro­duce the com­bined com­pa­nies.

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