In less than one week, pharma and healthcare industry marketers will walk the red carpet at the Cannes Lion advertising festival with winners announced Monday.
Cannes Lions 2022: Pharma and health creatives eager to return in person, ready to mingle with mainstream ad crowd
From first-timers to long-timers, marketing creatives and executives can’t wait to get back to the Cannes Lions Festival of Creativity for advertising that begins next week in the south of France. For pharma marketers though, it’s a return to Cannes Lion health with a small “h” this time.
That’s because while Cannes Lions 2022 marks the welcome return to in-person programming and award shows, it’s a new dynamic for health and pharma marketers with no separate Cannes Lions Health conference for the first time.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.
