#CannesLions2022: P&G marketing legend Marc Pritchard pitches creativity for growth — and good
CANNES — Marc Pritchard, chief brand officer of Procter & Gamble and an almost 40-year veteran of the consumer packaged goods giant, knows a thing or two about creativity. He’s also a longtime Cannes Lions presenter, and on Tuesday took the stage to talk about how P&G uses creativity not only to drive growth, but also to do good.
For P&G, that has meant revamping advertising and marketing in ways that are more inclusive of women and people of color and creating partnerships that expand creativity to include women, LGBTQ, Black, Hispanic and Asian actors, directors, media companies and businesses.
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