Ecommerce marketing for pharma? Agency adds new specialty unit with eye to future
It’s safe to say that pharma companies aren’t joining the ecommerce direct-to-consumer sales rush anytime soon. However, that doesn’t mean they shouldn’t be thinking about it, say CMI Media Group health agency executives.
CMI recently launched a healthcare-focused ecommerce practice specifically to work with healthcare and medtech clients, but also life sciences and pharma companies. For now with life science groups, it means testing and learning on the Rx side as well as working with some pharmas’ over-the-counter brands. Still, CMI anticipates that ecommerce will become part of its end-to-end omnichannel offering for pharma brands.
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