Ecom­merce mar­ket­ing for phar­ma? Agency adds new spe­cial­ty unit with eye to fu­ture

It’s safe to say that phar­ma com­pa­nies aren’t join­ing the ecom­merce di­rect-to-con­sumer sales rush any­time soon. How­ev­er, that doesn’t mean they shouldn’t be think­ing about it, say CMI Me­dia Group health agency ex­ec­u­tives.

CMI re­cent­ly launched a health­care-fo­cused ecom­merce prac­tice specif­i­cal­ly to work with health­care and medtech clients, but al­so life sci­ences and phar­ma com­pa­nies. For now with life sci­ence groups, it means test­ing and learn­ing on the Rx side as well as work­ing with some phar­mas’ over-the-counter brands. Still, CMI an­tic­i­pates that ecom­merce will be­come part of its end-to-end om­nichan­nel of­fer­ing for phar­ma brands.

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