Gal­der­ma kicks off aes­thet­ics brand cam­paign at New York City Pride­Fest

Gal­der­ma is de­but­ing its first port­fo­lio cam­paign for aes­thet­ics brand Resty­lane. The der­mal fillers — which com­petes with Al­ler­gan Aes­thet­ics’ filler Juve­d­erm — plan to kick off “XpresY­our­self” first at Pride­Fest in New York City on June 26.

The event was cho­sen pur­pose­ful­ly for its theme for 2022 “Un­apolo­get­i­cal­ly Us” which com­ple­ments the think­ing be­hind the new work that en­cour­ages con­sumers “to cel­e­brate how they choose to ex­press them­selves,” a Gal­der­ma spokesper­son said in an email.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER