Galderma kicks off aesthetics brand campaign at New York City PrideFest
Galderma is debuting its first portfolio campaign for aesthetics brand Restylane. The dermal fillers — which competes with Allergan Aesthetics’ filler Juvederm — plan to kick off “XpresYourself” first at PrideFest in New York City on June 26.
The event was chosen purposefully for its theme for 2022 “Unapologetically Us” which complements the thinking behind the new work that encourages consumers “to celebrate how they choose to express themselves,” a Galderma spokesperson said in an email.
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