Genentech campaign aims to increase cystic fibrosis awareness among Latino community and healthcare providers
More than 3,000 Latinos in the US are living with cystic fibrosis, but many of them don’t fit the mold of a typical patient.
Roche’s Genentech is hoping to drive awareness in the Latino community with its new “Somos La Gran Familia FQ” campaign. Working with the Bonnell Foundation, Genentech created a CF hub website specifically for Latino families, patients and caregivers. Personal stories, disease information and support resources are tailored to the Latinos and offered in both English and Spanish language versions.
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