Genen­tech cam­paign aims to in­crease cys­tic fi­bro­sis aware­ness among Lati­no com­mu­ni­ty and health­care providers

More than 3,000 Lati­nos in the US are liv­ing with cys­tic fi­bro­sis, but many of them don’t fit the mold of a typ­i­cal pa­tient.

Roche’s Genen­tech is hop­ing to dri­ve aware­ness in the Lati­no com­mu­ni­ty with its new “So­mos La Gran Fa­mil­ia FQ” cam­paign. Work­ing with the Bon­nell Foun­da­tion, Genen­tech cre­at­ed a CF hub web­site specif­i­cal­ly for Lati­no fam­i­lies, pa­tients and care­givers. Per­son­al sto­ries, dis­ease in­for­ma­tion and sup­port re­sources are tai­lored to the Lati­nos and of­fered in both Eng­lish and Span­ish lan­guage ver­sions.

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