Gilead com­bines ar­ti­fi­cial in­tel­li­gence and art to draw at­ten­tion and hope to MBC

What if you could “see” the emo­tions and feel­ings of peo­ple liv­ing with metasta­t­ic breast can­cer? That’s what Gilead Sci­ences’ agency VM­LY&R Health did last year, us­ing ar­ti­fi­cial in­tel­li­gence and sound an­a­lyt­ics to turn the in­ter­views of three women liv­ing with metasta­t­ic triple-neg­a­tive breast can­cer in­to works of art.

Us­ing the sound waves, a ro­bot­ic paint­ing de­vice trans­lat­ed their sto­ries of strug­gle and hope in­to col­ors, con­tours and brush strokes. The re­sult? An art ex­hi­bi­tion called “Paint­ings of Hope” that was first dis­played at ES­MO in Sep­tem­ber in Paris, but has since trav­eled to hos­pi­tals and med­ical con­fer­ences in Eu­rope and Spain.

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