Glax­o­SmithK­line's friend­ly ‘shark tank’ crowd­sources ideas for mul­ti­ple myelo­ma, kicks off big­ger push

Glax­o­SmithK­line is invit­ing every­one to its friend­ly shark tank. Its “Think Tank” chal­lenge launch­ing to­day aims to gath­er the best pitch­es for ideas in mul­ti­ple myelo­ma with a fi­nal pitch-off “Shark Tank” TV show-style fin­ish next year.

The in­no­va­tion con­test kicks off GSK’s big­ger “Tar­get the Fu­ture” un­brand­ed cam­paign to ad­vance in­no­va­tion and aware­ness in mul­ti­ple myelo­ma.

“We have a good sense of where the un­met need lies and what tools may be wel­comed by this com­mu­ni­ty, and we’ll con­tin­ue to do that as part of this pro­gram, but the ‘Think Tank’ kick­off is to bring new ideas to the ta­ble — things that come from a more grass­roots per­spec­tive than a large phar­ma per­spec­tive,” Chris­tine Roth, se­nior VP and glob­al head of on­col­o­gy at GSK, said.

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