Idor­sia inks an­oth­er celebri­ty en­dors­er deal with ac­tor and dad Taye Dig­gs as Qu­viviq in­som­nia am­bas­sador

Idor­sia’s lat­est Qu­viviq in­som­nia cam­paign de­tails the re­lat­able dad sto­ry of a well-known celebri­ty — ac­tor and Broad­way star Taye Dig­gs.

Dig­gs stopped sleep­ing well af­ter the birth of his son, now more than 10 years ago. Switch­ing mom-and-dad night­ly shifts to take care of a ba­by in­ter­rupt­ed his sleep pat­terns and led to in­som­nia.

“When you’re lucky enough to be liv­ing out your dream and do­ing what you want, but be­cause of some­thing as sim­ple as a lack of sleep, you’re un­able to do that, it felt ab­solute­ly — it was treach­er­ous,” he says in an in­ter­view-style video on the Qu­viviq web­site.

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