Khloé Kardashian strikes again with migraine med Nurtec marketing in ‘all in one’ push
Reality star, businesswoman and brand boss Khloé Kardashian is back on TV for Biohaven’s migraine brand Nurtec ODT. The mega-influencer is leading the charge for Biohaven’s consolidated “All in One” marketing strategy and message.
The new 15- and 30-second Kardashian TV ads, along with revamped marketing across the Nurtec TV and digital portfolio of real patient ambassadors, includes its latest branding element — a white pill with “All in One” across the top and “Treat & prevent” on the bottom. Nurtec ODT was first approved in February 2020 to treat acute onset of migraine, and nabbed a second indication as a preventative in May 2021.
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