Khloé Kar­dashi­an strikes again with mi­graine med Nurtec mar­ket­ing in ‘all in one’ push

Re­al­i­ty star, busi­ness­woman and brand boss Khloé Kar­dashi­an is back on TV for Bio­haven’s mi­graine brand Nurtec ODT. The mega-in­flu­encer is lead­ing the charge for Bio­haven’s con­sol­i­dat­ed “All in One” mar­ket­ing strat­e­gy and mes­sage.

The new 15- and 30-sec­ond Kar­dashi­an TV ads, along with re­vamped mar­ket­ing across the Nurtec TV and dig­i­tal port­fo­lio of re­al pa­tient am­bas­sadors, in­cludes its lat­est brand­ing el­e­ment — a white pill with “All in One” across the top and “Treat & pre­vent” on the bot­tom. Nurtec ODT was first ap­proved in Feb­ru­ary 2020 to treat acute on­set of mi­graine, and nabbed a sec­ond in­di­ca­tion as a pre­ven­ta­tive in May 2021.

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