Mar­ket­ingRx Matchup: Is it No­vo Nordisk’s Ozem­pic or Lil­ly and BI’s Jar­diance for the win in Type 2 ads?

While it’s not quite time for March Mad­ness yet, we’re warm­ing up this week with some Mar­ket­ingRx’s ad­ver­tis­ing mad­ness.

This month’s DTC matchup gauges con­sumers’ opin­ions of two Type 2 di­a­betes TV ads — one from No­vo Nordisk’s Ozem­pic and the oth­er from Eli Lil­ly and Boehringer In­gel­heim’s co-mar­ket­ed Jar­diance.

Both the Ozem­pic ad and the Jar­diance ad be­gan run­ning in Jan­u­ary, al­though both are al­so part of long-run­ning cam­paigns. The Ozem­pic cam­paign with its hall­mark “Oh Oh Oh Ozem­pic” jin­gle ini­tial­ly launched in 2018, while Jar­diance’s “On It” theme be­gan in 2019.

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