Mar­ket­ingRx roundup: Genen­tech dou­bles down on an­ti-racism; Eli Lil­ly rolls first so­cial video on $35 or less in­sulin

Genen­tech is am­pli­fy­ing its com­mit­ment — and in­creas­ing its pledges — to counter sys­temic racism in health­care and ed­u­ca­tion. The Roche com­pa­ny and its Genen­tech Foun­da­tion re­cent­ly com­mit­ted $17 mil­lion to 31 grantees, a 40% in­crease over its last round of $12 mil­lion in fund­ing pledges in 2022.

It’s al­so pri­or­i­tized di­verse and rep­re­sen­ta­tive teams, with 94% of the grantee groups led or co-led by peo­ple of col­or. That’s up from 70% last year.

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