Mar­ket­ingRx roundup: Ho­log­ic taps fa­mous singer again for women’s health screens; HIV drug mak­ers pitch in to raise aware­ness for mon­key­pox

Af­ter a splashy Su­per Bowl TV ad star­ring celebri­ty spokesper­son singer Mary J. Blige, Ho­log­ic is back again with its Gram­my-award win­ner part­ner in a new cam­paign to en­cour­age women to stay up to date on well vis­its and screen­ings.

The pro­mo­tion called “Good Morn­ing Gor­geous” is con­nect­ed to Ho­log­ic’s spon­sor­ship of Blige’s na­tion­al mu­sic tour by the same name on the road from mid-Sep­tem­ber through the end of Oc­to­ber. The cam­paign in­cludes a new pub­lic ser­vice an­nounce­ment set to be shown at the con­cert venues — in­clud­ing At­lanta, Chica­go, De­troit, Philadel­phia and Wash­ing­ton, DC — and a sweep­stakes to win tick­ets in the month lead­ing up to its run.

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