MarketingRx roundup: J&J quietly launches a new 'World of Well' corporate campaign; Genentech sponsors original song for SMA awareness
Johnson & Johnson is quietly rolling out a new ad campaign on social media posts and in an introductory video on its YouTube channel.
With the tagline “World of Well,” the online video talks about building a future where cancers can be cured, strokes can be reversed and joints can be 3D printed.
The copy below the ad reads: “As the world’s largest healthcare company, we are committed to building a future where everyone can thrive in their own #WorldofWell. How is our company working to achieve this goal? Watch and learn about our commitments to solving some of the toughest health challenges around the globe.”
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