Mar­ket­ingRx roundup: J&J qui­et­ly launch­es a new 'World of Well' cor­po­rate cam­paign; Genen­tech spon­sors orig­i­nal song for SMA aware­ness

John­son & John­son is qui­et­ly rolling out a new ad cam­paign on so­cial me­dia posts and in an in­tro­duc­to­ry video on its YouTube chan­nel.

With the tagline “World of Well,” the on­line video talks about build­ing a fu­ture where can­cers can be cured, strokes can be re­versed and joints can be 3D print­ed.

The copy be­low the ad reads: “As the world’s largest health­care com­pa­ny, we are com­mit­ted to build­ing a fu­ture where every­one can thrive in their own #World­ofWell. How is our com­pa­ny work­ing to achieve this goal? Watch and learn about our com­mit­ments to solv­ing some of the tough­est health chal­lenges around the globe.”

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