Mar­ket­ingRx roundup: J&J tack­les racism in new on­line se­ries; GSK's Trel­e­gy asth­ma ads amp aware­ness

John­son & John­son ex­ec­u­tive Michael Sneed is lead­ing the phar­ma’s ef­fort to talk about sys­temic racism in a new se­ries that de­buted this month.

The six-episode se­ries “Start­ing the Con­ver­sa­tion” be­gan with Sneed, who is J&J’s ex­ec­u­tive vice pres­i­dent and head of glob­al cor­po­rate af­fairs and com­mu­ni­ca­tions, in his home­town of Chica­go.

As “one of the most racial­ly seg­re­gat­ed cities in the US,” Black Chicagoan’s life ex­pectan­cy is nine years low­er than non-Black res­i­dents, he says in the open­ing of the nine-minute video. In the first episode, Sneed talks about his plan to trav­el across the coun­try to talk to Black doc­tors and nurs­es on the front­line of health­care in Amer­i­ca’s Black com­mu­ni­ties. The sec­ond episode with Sneed trav­el­ing to Bal­ti­more de­buted Tues­day.

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