MarketingRx roundup: Millennials warm up to pharma ads; Astellas, Seagen add to bladder cancer campaign
Millennials are more likely to watch TV ads for prescription drugs and healthcare than they were before the pandemic, according to a new survey from DirecTV. It found that 43% of people aged 25-40 say they are more attuned to the ads now. It’s just one part of the bigger trend by young people taking a greater interest in their health compared to three years ago.
Even the younger Gen Z cohort, aged 18-24, say they are more likely to buy from brands that promote a healthy lifestyle (39%), want to learn more about healthcare technology (47%) and are more likely to seek out help or support for non-threatening health conditions such as acne or back pain (37%),
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