Mar­ket­ingRx roundup: Pfiz­er bows high-risk Covid treat­ment ads; Lil­ly drops first so­cial ads af­ter alope­cia ap­proval

Pfiz­er’s newest un­brand­ed ads to raise aware­ness of oral Covid treat­ments tar­get high-risk pop­u­la­tions — and in­clude a Span­ish-lan­guage ver­sion. The newest ads point out that while some peo­ple get Covid, “some peo­ple get it bad.”

In both Eng­lish and Span­ish ver­sions, the ads list risk fac­tors such as heart dis­ease, di­a­betes, be­ing over­weight, asth­ma and smok­ing and en­cour­age peo­ple in those groups who test pos­i­tive for Covid to talk to their doc­tor quick­ly about pos­si­ble oral treat­ments.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER