Mar­ket­ingRx roundup: Pfiz­er press­es Comir­naty case for teens in new com­mer­cial; Idor­sia de­buts Olympic ski­er ad

Pfiz­er and BioN­Tech are pro­mot­ing their Covid-19 vac­cine Comir­naty with a fo­cus on teens in a new na­tion­al TV ad that takes an em­pa­thet­ic tone with the younger de­mo­graph­ic. The ad opens with a voiceover: “The last two years have been hard on every­one. And teens are no ex­cep­tion,” as a video of bored-look­ing teens shows them alone wear­ing head­phones and sigh­ing, star­ing at a phone or play­ing a video game.

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