MarketingRx roundup: Sanofi, Regeneron renew Dupixent asthma effort; Bausch Health battles seasonal affective disorder
Sanofi and Regeneron are switching up the focus in their “LungZone” campaign for Dupixent, this time highlighting asthma in children. This year’s digital and video content series is set to debut today and aims to reinforce the importance of asthma control for children, a Sanofi spokesperson said.
The ads, filmed on a set inside a children’s museum in Brooklyn, feature parents who get emotional discussing the struggles and realities their children have faced. They also talk about the changes they’ve seen as the youngsters started on Dupixent.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.