Mar­ket­ingRx roundup: Sanofi, Re­gen­eron re­new Dupix­ent asth­ma ef­fort; Bausch Health bat­tles sea­son­al af­fec­tive dis­or­der

Sanofi and Re­gen­eron are switch­ing up the fo­cus in their “Lung­Zone” cam­paign for Dupix­ent, this time high­light­ing asth­ma in chil­dren. This year’s dig­i­tal and video con­tent se­ries is set to de­but to­day and aims to re­in­force the im­por­tance of asth­ma con­trol for chil­dren, a Sanofi spokesper­son said.

The ads, filmed on a set in­side a chil­dren’s mu­se­um in Brook­lyn, fea­ture par­ents who get emo­tion­al dis­cussing the strug­gles and re­al­i­ties their chil­dren have faced. They al­so talk about the changes they’ve seen as the young­sters start­ed on Dupix­ent.

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