Merck evolves Keytruda ad campaign, building on patient insights and highlighting 16 approvals
Cancer patients don’t want to be defined by their disease. Merck’s latest campaign for its immuno-oncology blockbuster Keytruda homes in on that insight by highlighting the passions, work and creativity of people living with cancer, instead of the condition itself.
The “Known For” campaign includes two TV commercials with people who are known for things such as being a loving parent, a free spirit, a passionate artist or for loving the outdoors.
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