Most trust­ed: Phar­ma over­takes tech in­dus­try for top spot in Ip­sos’ an­nu­al trust­wor­thi­ness sur­vey

The phar­ma in­dus­try knocked off the tech in­dus­try to take the No. 1-trust­ed in­dus­try spot in Ip­sos’ just-re­leased an­nu­al sur­vey. More than one third (34%) of adults sur­veyed across 21 coun­tries rat­ed phar­ma com­pa­nies as trust­wor­thy, edg­ing out the tech sec­tor with a 33% av­er­age score.

While the rank­ings are rel­a­tive, it’s still good news for phar­ma, which in­creased from 31% last year. Tech stayed even year-over-year, but it’s dropped from a high of 38% in 2018, the first year of the Ip­sos Glob­al Trust­wor­thi­ness Mon­i­tor re­port. Oth­er sec­tors that al­so in­creased for 2022 were gov­ern­ment at 22%, up from 20% last year, and so­cial me­dia, al­so at 22% and up from 16% last year.

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