Most trusted: Pharma overtakes tech industry for top spot in Ipsos’ annual trustworthiness survey
The pharma industry knocked off the tech industry to take the No. 1-trusted industry spot in Ipsos’ just-released annual survey. More than one third (34%) of adults surveyed across 21 countries rated pharma companies as trustworthy, edging out the tech sector with a 33% average score.
While the rankings are relative, it’s still good news for pharma, which increased from 31% last year. Tech stayed even year-over-year, but it’s dropped from a high of 38% in 2018, the first year of the Ipsos Global Trustworthiness Monitor report. Other sectors that also increased for 2022 were government at 22%, up from 20% last year, and social media, also at 22% and up from 16% last year.
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