MRx roundup: Hologic enlists Sheryl Crow for screenings; J&J QuickFire teams with feds for public health
Hologic is adding another effort from Grammy-winning musician Sheryl Crow, who’s also a breast cancer survivor, to its most recent marketing efforts. Crow, a long-time Hologic spokesperson, is speaking out to encourage women to schedule annual mammograms. Crow paired with radiologist Arlene Richardson to talk about the importance of health screenings.
The social media effort is built on insights from a recent study commissioned by Hologic that found that only 59% of people who responded were up-to-date. Meanwhile, the top source of information about mammograms? Mom first, followed by their primary care physician.
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