MRx roundup: Ho­log­ic en­lists Sh­eryl Crow for screen­ings; J&J Quick­Fire teams with feds for pub­lic health

Ho­log­ic is adding an­oth­er ef­fort from Gram­my-win­ning mu­si­cian Sh­eryl Crow, who’s al­so a breast can­cer sur­vivor, to its most re­cent mar­ket­ing ef­forts. Crow, a long-time Ho­log­ic spokesper­son, is speak­ing out to en­cour­age women to sched­ule an­nu­al mam­mo­grams. Crow paired with ra­di­ol­o­gist Ar­lene Richard­son to talk about the im­por­tance of health screen­ings.

The so­cial me­dia ef­fort is built on in­sights from a re­cent study com­mis­sioned by Ho­log­ic that found that on­ly 59% of peo­ple who re­spond­ed were up-to-date. Mean­while, the top source of in­for­ma­tion about mam­mo­grams? Mom first, fol­lowed by their pri­ma­ry care physi­cian.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.