Pfizer scores highest spending during NFL season among pharma advertisers — iSpot analysis
National Football League games, and big viewing audiences, are typically popular with drugmakers looking to advertise product brands. However, this year, Pfizer’s broader Covid vaccine encouragement and treatment awareness advertising led the pharma charge by a wide margin during both NFL regular season and postseason national broadcasts, according to real-time TV ad tracker iSpot.tv.
Pfizer spent almost $90 million during the regular season and another $18 million during the playoffs ahead of all pharma companies and brands, iSpot reported in a tabulation for Endpoints News.
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