Pfiz­er scores high­est spend­ing dur­ing NFL sea­son among phar­ma ad­ver­tis­ers — iS­pot analy­sis

Na­tion­al Foot­ball League games, and big view­ing au­di­ences, are typ­i­cal­ly pop­u­lar with drug­mak­ers look­ing to ad­ver­tise prod­uct brands. How­ev­er, this year, Pfiz­er’s broad­er Covid vac­cine en­cour­age­ment and treat­ment aware­ness ad­ver­tis­ing led the phar­ma charge by a wide mar­gin dur­ing both NFL reg­u­lar sea­son and post­sea­son na­tion­al broad­casts, ac­cord­ing to re­al-time TV ad track­er iS­pot.tv.

Pfiz­er spent al­most $90 mil­lion dur­ing the reg­u­lar sea­son and an­oth­er $18 mil­lion dur­ing the play­offs ahead of all phar­ma com­pa­nies and brands, iS­pot re­port­ed in a tab­u­la­tion for End­points News.

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