Physicians see value in consumer drug ads, but want more financial and adherence information, survey finds
Physicians don’t hate prescription drug ads, they just want the promotions to do more. That’s according to Syneos Health’s most recent AnswerSuite survey of healthcare professionals.
Across its panel of different HCP specialists and generalists, 42% of respondents think direct-to-consumer advertising is effective at providing information and encouraging consumer engagement. However, there was also agreement that it’s not always enough. Oncology specialists said drugmakers should also discuss potential adherence problems, while other HCPs said more financial help information, like co-pay and assistance programs, should be included in consumer ads.
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