Re­al Chem­istry teams with stock pho­to spe­cial­ist to boost di­verse im­ages in phar­ma mar­ket­ing

Re­al Chem­istry wants to help change the look of phar­ma mar­ket­ing by adding more di­verse vi­su­als in ad­ver­tis­ing and com­mu­ni­ca­tions. It’s struck a deal with stock pho­tog­ra­phy spe­cial­ist poc­stock in a con­tent part­ner­ship that not on­ly in­creas­es the num­ber of im­ages of peo­ple of col­or, but al­so adds con­text for more di­verse health and phar­ma ad­ver­tis­ing.

“It’s one thing to just sup­ply folks with con­tent that is di­verse, and hope­ful­ly they di­ver­si­fy their mar­ket­ing, com­mu­ni­ca­tions and ad­ver­tise­ments. But I think we’re all well aware that there’s a deep­er con­ver­sa­tion that needs to be had about what di­ver­si­ty is, what in­clu­sion is, what does it mean and how does it show up in the cre­ative and pro­duc­tion process?” said De­Sean Brown, poc­stock co-founder and chief re­la­tion­ship of­fi­cer.

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