Sy­neos Health pre­dicts phar­ma trends leap­ing for­ward in 2023 af­ter re­boot year

Is 2023 fi­nal­ly the year for ar­ti­fi­cial in­tel­li­gence to go prime time in bio­phar­ma? That’s the pre­dic­tion, along with a slate of oth­ers, out to­day from Sy­neos Health in its an­nu­al trends re­port.

Tech­nol­o­gy and da­ta loom large in its fore­cast with AI, dig­i­tal trans­for­ma­tions, lo­cal mar­ket up­take, the growth of “age tech” and a gen­er­al re­think­ing about the dig­i­tal ef­fect on every­day health and health­care de­ci­sions.

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