An unusual rock formation highlights the daily worry of extreme swelling for HAE patients in Takeda's awareness campaign. (Image: Discover HAE website)

April 8, 2024 12:56 PM EDT

Marketing

Takeda extends rare disease awareness campaign with patient-inspired imagery, stories

Beth Snyder Bulik

Senior Editor

Takeda is continuing to highlight the unpredictable burden of hereditary angioedema in its “Discover HAE” campaign, incorporating more personal stories and imagery that reflect patient …

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Takeda extends rare disease awareness campaign with patient-inspired imagery, stories

Beth Snyder Bulik

Senior Editor

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Take­da ex­tends rare dis­ease aware­ness cam­paign with pa­tient-in­spired im­agery, sto­ries

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

Eu­ro­pean drug reg­u­la­tor re­jects Alzheimer's drug Leqem­bi, cit­ing safe­ty con­cerns

Crit­i­cal Junc­tures in Gene Ther­a­py Clin­i­cal Ma­te­r­i­al Man­u­fac­tur­ing: Where Do I Start? And Will It Work?

Takeda extends rare disease awareness campaign with patient-inspired imagery, stories

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?