Thankful for nurses: J&J's new campaign aims to reset pandemic clock back to gratitude
Editor’s Note: For more news and exclusive coverage from the marketing beat, subscribe to the Endpoints MarketingRx weekly report in your reader profile.
In the early days of the pandemic, people cheered for nurses – delivering food, writing thank you notes and ringing bells nightly to show their appreciation. But something shifted this summer, and now Johnson & Johnson wants to remind people of the gratitude that nurses still deserve.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.