
Thankful for nurses: J&J's new campaign aims to reset pandemic clock back to gratitude
Editor’s Note: For more news and exclusive coverage from the marketing beat, subscribe to the Endpoints MarketingRx weekly report in your reader profile.
In the early days of the pandemic, people cheered for nurses – delivering food, writing thank you notes and ringing bells nightly to show their appreciation. But something shifted this summer, and now Johnson & Johnson wants to remind people of the gratitude that nurses still deserve.
Keep reading Endpoints with a free subscription
Unlock this story instantly and join 158,500+ biopharma pros reading Endpoints daily — and it's free.