Time to go? Urovant em­pha­sizes qual­i­ty-of-life con­cerns in first Gemte­sa TV ad

Urovant Sci­ences wants peo­ple to con­sid­er the in­con­ve­nience of hav­ing an over­ac­tive blad­der con­di­tion. Its first TV com­mer­cial, which has been run­ning on­line, high­lights the lifestyle is­sues us­ing an­i­mat­ed char­ac­ters that have to con­sid­er bath­room needs as they hike, ex­er­cise or trav­el.

With a light­heart­ed touch — “not too fun­ny but not too heavy,” as Urovant VP of mar­ket­ing Alana Dar­d­en Pow­ell said — the com­mer­cial touch­es on the as­pi­ra­tional, but al­so the anx­i­ety that comes with over­ac­tive blad­der (OAB).

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