Jo Crouch, VMLY&R Health's new managing director

VM­LY&R Health adds new man­ag­ing di­rec­tor and cre­ative head, with aims to match phar­mas' pa­tient fo­cus

Com­ing off big wins at Cannes Li­ons health and phar­ma, VM­LY&R Health is adding to its sta­ble of top tal­ent with Lon­don man­ag­ing di­rec­tor Jo Crouch and ex­ec­u­tive cre­ative di­rec­tor Khalid Latif. Both join from We­ber Shand­wick, where Crouch was EVP of health strat­e­gy and Latif was cre­ative di­rec­tor of health.

The long­time col­lab­o­ra­tors are anx­ious to build on the mo­men­tum of VM­LY&R now just weeks af­ter it won Cannes Li­ons Grand Prix awards in both the phar­ma and health and well­ness cat­e­gories.

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