GSK's Dova­to wins EU ap­proval; Red­Hill se­cures speedy re­view for H. py­lori drug

→ About two months af­ter win­ning speedy US ap­proval for its dual HIV reg­i­men — Dova­to — GSK’s Vi­iV has se­cured the Eu­ro­pean nod. GSK’s $GSK ap­proach to grab­bing mar­ket share from Gilead $GILD  — which cur­rent­ly dom­i­nates the HIV mar­ket that is es­ti­mat­ed to hit $22.5 bil­lion by 2025 — is to con­vince reg­u­la­tors, doc­tors and pa­tients to adopt its two-drug reg­i­men, ver­sus Gilead’s triple-drug cock­tails, that could po­ten­tial­ly re­sult in few­er tox­ic side-ef­fects, re­duce dos­ing fre­quen­cy, and be more cost-ef­fec­tive — al­though crit­ics sug­gest that this may not be the most ef­fec­tive strat­e­gy be­cause the virus will on­ly have to fight against two drugs which could cul­mi­nate in drug re­sis­tance.

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