J&J has de­cid­ed — phar­ma gi­ant dumps its de­vel­op­ment deal on Geron’s ime­tel­stat, shat­ter­ing shares

J&J has dumped its once high­ly tout­ed col­lab­o­ra­tion pact with Geron $GERN on ime­tel­stat.

Af­ter flag­ging an up­com­ing an­nounce­ment on Wednes­day night, Geron re­port­ed ear­ly Thurs­day that the phar­ma gi­ant opt­ed to punt the trou­bled pro­gram — once held up as one of its po­ten­tial block­busters in late-stage de­vel­op­ment.

Geron’s shares have been on a roller coast­er ride through­out the year as in­vestors bet on J&J’s $JNJ next move. At one point a job post­ing linked to the drug spurred a 42% spike in the share price as day traders hunt­ed for clues about this drug’s fate. As you can imag­ine, shorts have been an­tic­i­pat­ing a field day as well.

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