Mar­ket­ingRx Matchup: What do peo­ple think about Rex­ul­ti ver­sus Trin­tel­lix de­pres­sion TV ads? It’s close.

In the lat­est End­points Mar­ket­ingRx ad­ver­tis­ing matchup, Ot­su­ka and Lund­beck’s Rex­ul­ti goes toe to toe with Take­da’s Trin­tel­lix with con­sumers weigh­ing in on the two drugs’ TV com­mer­cials for de­pres­sion.

While the style and tone of the com­mer­cials are quite dif­fer­ent — Rex­ul­ti’s long-run­ning cam­paign fo­cus­es on one per­son with a sad mask while Trin­tel­lix’s work fea­tures young peo­ple feel­ing “blah” and “not OK” — the ads still end­ed up in a close out­come.

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