MarketingRx Matchup: What do people think about Rexulti versus Trintellix depression TV ads? It’s close.
In the latest Endpoints MarketingRx advertising matchup, Otsuka and Lundbeck’s Rexulti goes toe to toe with Takeda’s Trintellix with consumers weighing in on the two drugs’ TV commercials for depression.
While the style and tone of the commercials are quite different — Rexulti’s long-running campaign focuses on one person with a sad mask while Trintellix’s work features young people feeling “blah” and “not OK” — the ads still ended up in a close outcome.
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