Marketing channel feed

Sage fo­cus­es on suc­cess­ful launch of post­par­tum de­pres­sion drug

Last year
Pharma

Neu­ro­crine launch­es CAH rare dis­ease ed­u­ca­tion cam­paign ahead of FDA sub­mis­sion

Last year
Pharma

In­izio Evoke Comms taps Stephanie De­Vi­teri in re­turn to agency as pres­i­dent

Last year
People

Mar­ket­ingRx roundup: Cannes ad fes­ti­val speak­ers to in­clude Pfiz­er, No­vo Nordisk; AZ adds TV com­mer­cial to NHL col­lab

Last year
Pharma

Phar­ma com­pa­nies tone down ESG men­tions, but not am­bi­tions

Last year
Pharma

Mar­ket­ing pay­ments to can­cer doc­tors lead to more pre­scrip­tions but not bet­ter out­comes, NBER pa­per finds

Last year
Pharma

CSL Vi­for pro­pos­es a mar­ket­ing cam­paign to set­tle Eu­ro­pean Com­mis­sion in­ves­ti­ga­tion

Last year
Pharma

Con­sumer trust in physi­cians and phar­ma is up, but low­er for em­ploy­ers and biotech

Last year
Pharma

Sanofi re­struc­tures US com­mer­cial vac­cines sales force

Last year
Pharma

Re­gen­eron and Genen­tech bat­tle for oph­thal­mol­o­gists’ affin­i­ty in Eylea HD, Vabysmo matchup

Last year
Pharma

How drug­mak­ers are han­dling new pres­sure to re­cy­cle plas­tic in­jec­tion pens as mil­lions of new pa­tients be­gin us­ing GLP-1s

Last year
Pharma

Mar­ket­ingRx roundup: Vi­a­tris taps for­mer Mod­er­na ex­ec for com­mer­cial chief; Mer­ck de­buts PAH ef­fort

Last year
Pharma

Gabrielle Union-Wade pro­motes self-ad­vo­ca­cy at me­dia agency health event

Last year
Pharma

Lights, cam­era and com­mu­ni­ty: As­traZeneca’s Alex­ion cre­ates an orig­i­nal film to spot­light rare neu­ro­log­i­cal dis­or­der

Last year
Pharma

Phar­ma, health and well­ness judges named for 2024 Cannes Li­ons cre­ative awards

Last year
Pharma

UCB en­lists re­al pa­tients in new hidradeni­tis sup­pu­ra­ti­va cam­paign as it awaits Bimzelx de­ci­sion

Last year
Pharma

La­dy Gaga re­turns in a new Nurtec mi­graine ad for Pfiz­er

Last year
Pharma

Mon­sters, di­nosaurs and su­per­heroes: Why phar­ma is bring­ing char­ac­ters back in­to the ad mix 

Last year
Pharma

Mar­ket­ingRx roundup: Study finds gener­ic drugs gain ground, but docs still pre­fer brands; Pfiz­er laud­ed at AACR

Last year
Pharma

Take­da ex­tends rare dis­ease aware­ness cam­paign with pa­tient-in­spired im­agery, sto­ries

Last year
Pharma

LENZ ral­lies pres­by­opia aware­ness with eye­care pro­fes­sion­als ahead of FDA sub­mis­sion

Last year
Pharma

Am­gen taps Tik­Tok trends, orig­i­nal con­tent and ‘su­per fan’ em­ploy­ees in its so­cial me­dia strat­e­gy

Last year
Pharma

Har­ris Poll notes in­crease in phar­ma rep­u­ta­tion among Amer­i­cans who know about GLP-1 drugs

Last year
Pharma

Ab­b­Vie com­mits to ‘mak­ing the big bets’ in new cor­po­rate cam­paign

Last year
Pharma
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