Marketing channel feed

Phar­ma com­pa­nies still slow to adopt hy­brid sales rep and dig­i­tal com­mer­cial mod­els – sur­vey

Last year

J&J Vi­sion looks to the fu­ture with new cor­po­rate cam­paign span­ning gen­er­a­tions of eye health

Last year

Bris­tol My­ers teams with so­cial me­dia in­flu­encer and singer to spark rare heart con­di­tion aware­ness

Last year
Pharma

J&J shines spot­light on can­cer spe­cial­ty pro­fes­sion in new aware­ness and sup­port ef­fort

Last year

How Tik­Tok’s al­go­rithm and au­di­ences are fi­nal­ly con­vinc­ing Big Phar­ma to join

Last year
Pharma

Mar­ket­ingRx roundup: Phar­ma in­dus­try rep drops in Gallup poll; Pfiz­er web­site re­veals not-yet-ap­proved drug name

Last year
Pharma

Ready for it? Pfiz­er taps Kansas City Chiefs star Travis Kelce for lat­est Covid boost­er cam­paign

Last year

Klick Health rolls out AI for phar­ma with first in­dus­try Chat­G­PT add-on tool

Last year

No­var­tis spot­lights pso­ri­at­ic arthri­tis and Cosen­tyx with award-win­ning chef and restau­rant own­er

Last year

Ozem­pic sales surge could con­tin­ue in­to 2024, re­searchers say

Last year
Pharma

Dex­com re­cruits new class of col­lege ath­letes with type 1 di­a­betes for spon­sor­ship deals

Last year
Pharma

Roche scru­ti­nized by UK watch­dog over 'mis­lead­ing' Ro­z­lytrek pro­mo­tion­al web­site

Last year
Pharma

GE Health­Care hits the road in a health tech bus to bring its lat­est so­lu­tions to hos­pi­tal doorsteps

Last year
Pharma

GSK's Vi­iV Health­care takes Shut­ter­stock-part­nered cam­paign in new di­rec­tion

Last year
Pharma

Physi­cians see ‘new era for weight loss med­ica­tions’ with the ar­rival of No­vo, Lil­ly GLP-1 meds, sur­vey says

Last year
Pharma

Ac­tor Er­ic Ston­estreet talks about his re­al 'mod­ern fam­i­ly' in aware­ness cam­paign for eye dis­ease

Last year
Pharma

In­cyte ad­vances its Opzelu­ra eczema cam­paign with a ‘reimag­ine’ theme  

Last year
Pharma

Two phar­ma­cy ben­e­fit man­ag­er stud­ies find in­creas­ing fees and de­clin­ing opin­ions as House con­sid­ers ac­tion

Last year
Pharma

Mar­ket­ingRx roundup: Ab­bott teams with Weight­Watch­ers for glu­cose mon­i­tor­ing; Ha­le­on’s Advil starts ‘pain eq­ui­ty’ ef­fort

Last year
Pharma

Q&A: Gilead pub­lic af­fairs chief on new strat­e­gy, Tik­Tok, and why the com­pa­ny won’t ‘keep do­ing things the same way’ 

Last year
Pharma

As­traZeneca rolls up car­dio­vas­cu­lar, re­nal and meta­bol­ic in­ter­con­nec­tions in film and dig­i­tal ef­fort

Last year
Pharma

Almi­rall reimag­ines fa­mous works of art by da Vin­ci, Gau­guin and oth­ers in new AD cam­paign

Last year
Pharma

Most phar­ma com­pa­nies are not ‘fu­ture ready’ as pres­sure mounts from AI ad­vances and IRA leg­is­la­tion, sur­vey finds

Last year
Pharma

Eylea drug­mak­er Re­gen­eron launch­es eye dis­ease aware­ness ef­fort with ac­tor and dancer Deb­bie Allen

Last year
Pharma
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