Marketing channel feed

Mar­ket­ingRx roundup: Pfiz­er switch­es up ad­ver­tis­ing du­ties; No­vo Nordisk’s Ozem­pic gets spoofed on SNL

Last year
Pharma

Phar­ma is bet­ting big on con­nect­ing po­ten­tial pa­tients to its med­ica­tions. It's just the be­gin­ning

Last year
Pharma

Gilead part­ners for ball­room danc­ing work­shop on sex­u­al health and HIV pre­ven­tion

Last year
Pharma

Genen­tech paves path to in­creased clin­i­cal tri­al di­ver­si­ty as a ‘busi­ness im­per­a­tive’

Last year
Pharma

Nestlé Health Sci­ence plots next steps for C. diff drug Vow­st af­ter ro­bust up­take

Last year
Pharma

SK Life spot­lights epilep­sy aware­ness ef­forts like Uber rides, men­tor pro­gram and more on ‘Pur­ple Day’

Last year
Pharma

Ever­sana to work with pa­tient so­cial net­work to help phar­ma speed time to di­ag­no­sis and treat­ment

Last year
Pharma

Mar­ket­ingRx roundup: Phar­ma ad­ver­tis­ers and March Mad­ness; No­vo lands near top of Fast Com­pa­ny's in­no­va­tion list

Last year
Pharma

Phath­om’s first cam­paign for acid block­er Vo­quez­na is the lat­est to use tele­health to reach po­ten­tial pa­tients di­rect­ly

Last year
Pharma

As­traZeneca ad­vances Fasen­ra's mar­ket­ing with new cam­paign that's on Tik­Tok for first time

Last year
Pharma

FDA to delete 'Y­ou are not a horse' post and oth­ers in iver­mectin case set­tle­ment

Last year
Pharma
FDA+

Seagen’s for­mer com­mer­cial chief joins the board at health­care agency minds + as­sem­bly

Last year
People
Pharma

Di­a­betes and weight loss drug ad­ver­tis­ing tops $1B on strength of GLP-1 brand spend­ing

Last year
Pharma

VML Health part­ners on new key opin­ion leader man­age­ment for bio­phar­mas

Last year
Pharma

As­traZeneca de­buts Air­supra DTC cam­paign along with a first-ever tele­health op­tion

Last year
Pharma

In Oprah’s TV spe­cial, We­govy and Zep­bound are the stars

Last year
Pharma

Mar­ket­ingRx roundup: Bris­tol My­ers en­lists Ted Dan­son for pso­ri­a­sis cam­paign; Re­gen­eron de­buts Eylea HD ef­fort

Last year
Pharma

Ex­act Sci­ences us­es March Mad­ness cam­paign to dri­ve colon can­cer screen­ing

Last year
Pharma

Mod­er­na turns the spot­light on long Covid with new ini­tia­tives

Last year
Pharma
Coronavirus

Phar­ma mass-mar­ket TV ad­ver­tis­ing fad­ing in fa­vor of per­son­al­ized me­dia, agency says

Last year
Pharma

Al­ny­lam takes a fam­i­ly road trip to talk about health his­to­ry and hered­i­ty in new rare dis­ease cam­paign

Last year
Pharma

Phar­ma in­dus­try rep­u­ta­tion re­mains steady at a ‘new nor­mal’ af­ter Covid, Har­ris Poll finds

Last year
Pharma

Eli Lil­ly taps Ama­zon Phar­ma­cy to dis­pense its pre­scrip­tion med­i­cines

Last year
Health Tech

Madri­gal to grap­ple with lack of aware­ness about NASH ahead of po­ten­tial FDA ap­proval

Last year
Pharma
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