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Marketing channel feed
Trust in healthcare? Not so healthy after the pandemic, Edelman’s latest survey finds
4 years ago
Pharma
Pharma companies in the metaverse? Maybe not yet, but time to start thinking future use, experts say
4 years ago
Pharma
Hologic inks global women’s tennis sponsorship in latest sports tie-in following its Super Bowl debut
4 years ago
Pharma
MarketingRx roundup: Lundbeck’s Vyepti joins migraine TV ad battle; Pfizer debuts Covid treatment TV ad
4 years ago
Pharma
Pharma colors and marketing: Typically ‘awash in blue,’ newer brand updates adopt bold hues
4 years ago
Pharma
Endo’s first DTC campaign for Qwo tackles cellulite by encouraging women to think ‘Butt First’
4 years ago
Pharma
Digital tech boosted Pfizer commercial, R&D gains during Covid — and there’s no going back, execs say
4 years ago
Pharma
Type 2 diabetes drugs and weight loss: Calibrate's model starts with pharma and builds out
4 years ago
Pharma
Eli Lilly launches new Verzenio messaging aimed at early-stage breast cancer patients
4 years ago
Pharma
Sackler family reaches new $6B agreement with states over opioid crisis
4 years ago
Pharma
Aurinia faces choppy waters amid lower-than-expected 2022 guidance and patent challenge on Lupkynis
4 years ago
Pharma
FDA+
Ogilvy Health hires strategy chief with DTC and consumer experience — now one step closer to full exec team
4 years ago
Pharma
Horizon cooks up new rare disease awareness campaign with blind MasterChef Christine Ha
4 years ago
Pharma
MarketingRx roundup: Rare disease day efforts from Pfizer, Horizon and more; J&J reboots online MG campaign
4 years ago
Pharma
MarketingRx Matchup: Is it Novo Nordisk’s Ozempic or Lilly and BI’s Jardiance for the win in Type 2 ads?
4 years ago
Pharma
Pharmas rally to protect employees in Ukraine, along with support and donations to Russia-invaded country
4 years ago
Pharma
J&J grows investment fund for entrepreneurs, sets 2022 focus on healthcare worker gaps and racial inequities
4 years ago
Pharma
Biohaven continues push for oral migraine med Nurtec amid new portfolio line up
4 years ago
Pharma
GlaxoSmithKline amplifies the agony of ‘la culebrilla’ to raise shingles awareness with Spanish speakers
4 years ago
Pharma
BioMarin ‘turning the corner’ on profits with optimism on Voxzogo, Roctavian — but questions remain
4 years ago
Pharma
Pharma sustainability: Amgen debuts $750M ‘green bond,’ Merck initiates ESG goal review
4 years ago
Pharma
FDA slams former CytoDyn CEO's misleading interview in new warning letter
4 years ago
FDA+
Coronavirus
Q&A: Astellas’ Anthony Yanni leading the charge to embed patient voices' in pharma business model
4 years ago
Pharma
MarketingRx roundup: GSK switches up Cabenuva TV ad with newly approved dosing; AZ debuts new Breztri TV
4 years ago
Pharma
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