Marketing channel feed

Court grants FTC in­junc­tion over IQVI­A's deal with Pro­pel Me­dia and Deep­In­tent

Last year
Pharma

Mar­ket­ingRx roundup: Gilead, Pfiz­er spon­sor di­vas’ ben­e­fit con­cert; Am­gen joins Rose Pa­rade

Last year
Pharma

Brand drug nam­ing faces chal­lenges in emerg­ing cat­e­gories, ex­pert says

Last year
Pharma

Sanofi, Re­gen­eron and Ab­b­Vie lead phar­ma TV ad­ver­tis­ers in boom­ing 2023

Last year
Pharma

Edge­wise boosts aware­ness of rare Beck­er mus­cu­lar dy­s­tro­phy as it pur­sues po­ten­tial first ther­a­py

Last year
Pharma

No­var­tis high­lights the pow­er of lan­guage in ‘My Can­cer, My Words’ cam­paign

Last year
Pharma

How Eli Lil­ly is rolling out Zep­bound, the weight loss drug that can 'sell it­self’

Last year
Pharma

Mar­ket­ingRx roundup: Ver­tex, CRISPR get un­in­tend­ed role in SNL skit; Re­al Chem­istry and can­cer so­ci­ety de­but AI ef­fort

Last year
Pharma

Ab­b­Vie winds down five-year, $350M phil­an­thropy pledge

Last year
Pharma

Fore! Am­gen to be­come ti­tle spon­sor of Irish Open

Last year
Pharma

Pub­li­cis Health names new chief ex­ec­u­tive from its agency net­work

Last year
People

As phar­mas dou­ble down on dig­i­tal and AI, tal­ent is a key con­sid­er­a­tion, con­sul­tant says

Last year
Pharma

Mar­ket­ingRx roundup: Ab­b­Vie, Sanofi and Re­gen­eron lead phar­ma ad spend; BMS launch­es new eq­ui­ty grants

Last year
Pharma

Mod­er­na's chief com­mer­cial of­fi­cer out as com­pa­ny re­or­ga­nizes

Last year
People

Af­ter ground­break­ing year for RSV ap­provals, GSK looks to mod­el pe­di­atric suc­cess for adult vac­cines

Last year
Pharma

Klick Health of­fers $1M prize pool for agency em­ploy­ees with in­no­v­a­tive AI so­lu­tions

Last year
Pharma

Ab­b­Vie teams with Parkin­son’s dis­ease foun­da­tion for 'Flip­ping the Switch' ef­fort

Last year
Pharma

Think phar­ma ads have too many celebri­ties and jin­gles? Not many ac­tu­al­ly use them, study finds

Last year
Pharma

Physi­cians are start­ing to shift phar­ma sales rep mod­els from push to pull, study finds

Last year
Pharma

Klick Health's an­nu­al hol­i­day greet­ing plays Se­cret San­ta for its own em­ploy­ees

Last year
Pharma

Mar­ket­ingRx roundup: Phar­mas dou­ble down on re­new­able en­er­gy; Bay­er funds health eq­ui­ty re­search

Last year
Pharma

Bausch Health’s Sal­ix ini­ti­ates first aware­ness day for opi­oid-in­duced con­sti­pa­tion

Last year
Pharma

Boehringer looks 'be­yond sta­ble' to dis­play the every­day re­al­i­ties of life with schiz­o­phre­nia

Last year
Pharma

En­do hits the pool hall with Pey­ronie’s dis­ease pa­tients for lat­est cam­paign

Last year
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