Marketing channel feed – Endpoints News

Marketing channel feed

MarketingRx roundup: Pfizer, Lilly lead Academy Awards pharma ads; Merz Aesthetics teams with Demi Lovato

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From TikTok to the Oscars: How marketing obesity drugs is no longer just the purview of Eli Lilly and Novo Nordisk

Last year

UCB debuts first campaign for psoriasis drug Bimzelx during Oscars

Last year

J&J opens SXSW as health sponsor

Last year

Gilead's oncology campaign spotlights metastatic breast cancer patients who often feel unseen

Last year

Lilly pushes back on the pop culture clamor for obesity drugs in new TV ads

Last year

Sun Pharma re-enlists popular ‘Pimple Popper’ doctor for acne brand TV campaign

Last year

Tarsus’ eye drops interrupt an animated mite 'party’ in first DTC ad for Xdemvy

Last year

J&J expands myeloma and health equity efforts with female hip-hop pioneer MC Lyte

Last year

MarketingRx roundup: Pfizer jumps on latest TikTok trend; Novo recruits for CagriSema trial across languages

Last year

Insmed encourages people to 'Speak Up' in new marketing effort

Last year

Pharma lags behind healthcare in AI adoption, but many expect wider use in next few years, study finds

Last year

Belharra CEO talks the ins and outs of building a biotech in a new podcast

Last year

Argenx rolls out new campaign for rare autoimmune condition as it awaits FDA ruling

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Pharma considers alternatives to large sales forces

Last year

MarketingRx roundup: Pfizer talks about its ‘Charlie’ AI marketing bot; Gilead pledges $12M for HIV prevention

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Rocket Pharma to light up buildings again for Rare Disease Day as it awaits first FDA decision

Last year

VML Health taps creative leadership in wake of Wunderman and VMLY&R merger

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Pfizer and Novartis chiefs lead pharma's CEO influencers on social media, analysis finds

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Organon expands 'Her Plan is Her Power' reproductive health initiative

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Eli Lilly backs women’s health groups' campaign to spur obesity treatment coverage

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J&J social media program aims to add more diverse voices in lung cancer advocacy

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MarketingRx roundup: Opdivo, Veozah on People’s Choice Awards; AZ publishes new sustainability report

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Takeda readies next phase in corporate and R&D campaign to help boost US profile

Last year

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