Marketing channel feed

Hu­mi­ra and Ste­lara con­tin­ue to lead spe­cial­ty drug spend­ing, but new­er drugs like Keytru­da, Skyrizi are clos­ing in — re­port

Last year
Pharma

Can the Bar­bie movie's spot­light on women’s is­sues spill over to phar­ma mar­ket­ing and health­care? Agency says yes

Last year
Pharma

Mar­ket­ingRx roundup: Mil­len­ni­als warm up to phar­ma ads; Astel­las, Seagen add to blad­der can­cer cam­paign

Last year
Pharma

Pur­due Phar­ma is in the spot­light again with new Net­flix spe­cial amid fed­er­al chal­lenge to its bank­rupt­cy agree­ment

Last year
Law

Want­ed: More phar­ma field med­ical teams, as study finds they can amp drug launch sales

Last year
Pharma

NASH or MASH? Name changes to es­tab­lished con­di­tion stir up con­fu­sion in liv­er dis­ease com­mu­ni­ty

Last year
Pharma

Ot­su­ka, Lund­beck­'s new cam­paign spot­lights ag­i­ta­tion symp­toms in Alzheimer’s dis­ease

Last year
Pharma

GSK bull­ish on RSV vac­cine bat­tle against Pfiz­er, ships first Arexvy dose

Last year
Pharma

Phar­ma ad spend­ing jumps 12% in first half of 2023, ad track­er says

Last year
Pharma

IQVIA and Pro­pel to hold on deal close as FTC case pro­ceeds

Last year

Ma­chine learn­ing, AI are chang­ing up how mar­keters think about ‘next best ac­tions’ to reach physi­cians

Last year
Pharma

Mar­ket­ingRx roundup: Sanofi teas­es #De­feat­Menin­gi­tis on so­cial; Mod­er­na launch­es mR­NA­Mon­day se­ries on Threads

Last year
Pharma

An­oth­er win for Novo's semaglu­tide? Physi­cians pre­fer it most in the emerg­ing field of NASH treat­ments, sur­vey finds

Last year
Pharma

Mer­ck evolves Keytru­da ad cam­paign, build­ing on pa­tient in­sights and high­light­ing 16 ap­provals

Last year
Pharma

Phar­ma brands dom­i­nate ‘new’ TV com­mer­cial list for first half of 2023, ad track­er re­ports

Last year
Pharma

Tik­Tok takes down ac­counts for weight loss in­flu­encers who dis­cussed We­govy, Moun­jaro

Last year
Pharma

Strate­giz­ing a new drug launch? Don’t over­look soft skills for sales reps, whitepa­per says

Last year
Pharma

Mar­ket­ingRx roundup: Genen­tech, Bris­tol My­ers lead Fast Com­pa­ny in­no­va­tors list; Re­al Chem­istry inks AI deal  

Last year
Pharma

Meta’s new Threads: Is this a so­cial me­dia flash in the pan or re­al deal for phar­ma mar­keters?

Last year
Pharma

Om­ni­com Health Group re­brands net­work for the fu­ture with em­pha­sis on DE&I, da­ta

Last year
Pharma

FTC sues phar­ma da­ta gi­ant IQVIA to block pur­chase — and po­ten­tial ad­ver­tis­ing strong­hold

Last year
Pharma
Law

No­vo Nordisk set to boost We­govy sup­plies with sec­ond man­u­fac­tur­er ready, and a third get­ting clos­er

Last year
Pharma
Manufacturing

Mark Cuban's Cost Plus Drug Com­pa­ny adds new SGLT2 in­hibitor Bren­zavvy for type 2 di­a­betes

Last year
Pharma

GSK's newest so­cial me­dia cam­paign of­fers 're­al­i­ty check' for lu­pus pa­tients

Last year
Pharma
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