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Pfizer clinical trial registry aims to recruit one million people for research
Last year
R&D
Pharma
Former pro soccer player Rosie White kicks off new Bristol Myers campaign for Zeposia in ulcerative colitis
Last year
Pharma
Dermavant taps AI for ‘white-glove’ website service for Vtama psoriasis med
Last year
AI
Pharma
Physicians see value in consumer drug ads, but want more financial and adherence information, survey finds
Last year
Pharma
Name that Humira biosimilar: Inside the complicated process to brand the newest versions of AbbVie's drug
Last year
Pharma
Avadel launches quick start to narcolepsy drug’s marketing after long road to approval
Last year
Pharma
Updated: European regulators investigating 150 reports of self-injury, suicide risk in patients taking Novo Nordisk meds for weight loss
Last year
Pharma
Lilly renews Team USA Olympic and Paralympic sponsorship and signs on for Los Angeles 2028 Games
Last year
Pharma
Boehringer Ingelheim unveils latest fashion inspired by rare skin disease, created by design students and mentors
Last year
Pharma
SpringWorks stalled in pre-launch mode for brand communications after FDA decision delay
Last year
Pharma
AstraZeneca launches awareness campaigns for physicians and patients with dual asthma message
Last year
Pharma
J&J leads pharma companies in brand rankings, topping Roche, Bayer and Pfizer amid overall industry decline
Last year
Pharma
J&J tackles medical illustration inequity with free database of diverse images
Last year
Pharma
Revance Therapeutics pushes Botox 'breakup' in latest campaign for rival cosmetic drug
Last year
Pharma
Gilead supports creation of online resource hub for Black patients with triple-negative breast cancer
Last year
Pharma
What got oncology experts talking and tweeting at ASCO? Harris Poll survey finds it was more than just data
Last year
Pharma
MarketingRx roundup: Pfizer reups sickle cell campaign with NFL player; Alkermes aims for bipolar patients with TV ad
Last year
Pharma
ViiV grows HIV prevention campaign with new influencers, including actor Taye Diggs
Last year
Pharma
Eli Lilly and diabetes association team up with MLB player to promote its insulin cost cap
Last year
Pharma
AbbVie spurs employee generosity with weeklong volunteering initiative
Last year
Pharma
Physicians rate Janssen, Merck and Novo Nordisk best for customer experience in US — survey
Last year
Pharma
Moderna 'laser-focused' on AI, from clinical development to marketing: #CannesLions2023
Last year
AI
Pharma
GSK doubles down on meningitis B awareness with new Lifetime documentary hosted by Soleil Moon Frye
Last year
Pharma
Novo Nordisk sues unauthorized semaglutide compounders, tempers expectations for Wegovy's global rollout
Last year
Pharma
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