Marketing channel feed – Endpoints News

Marketing channel feed

MarketingRx roundup: Neurocrine amps tardive dyskinesia campaign; FDA study finds animation has little effect in DTC ads

4 years ago

Endo pivots from NFL star John Elway to real patients in Dupuytren’s contracture awareness ads

4 years ago

Data analytics looms large as PharmStars digital health accelerator wraps first 'PharmU' startup class

4 years ago

Pharma brands spent $3.9B on TV ads in 2021, led by Sanofi, Regeneron’s Dupixent and Novo Nordisk’s Rybelsus

4 years ago

Health takes center stage at annual CES tech bash with advanced wearables, telehealth deals and latest in Covid testing

4 years ago

Digital doctors’ message to pharma marketers: Lay off email deluge and ramp up custom content

4 years ago

Teva and Novartis’ Sandoz launch Narcan generics on same day, brand marketer Emergent remains in play

4 years ago

Q&A: Commercial veteran Susan Sweeney mobilizes decades of drug launch experience at Amgen

4 years ago

MarketingRx roundup: Pfizer proposes New Year's resolutions; BMS debuts TV ad for Zeposia in ulcerative colitis

4 years ago

CSL's Seqirus flu vaccine campaign keeps ‘twindemic’ danger of Covid-19 and seasonal flu on front burner

4 years ago

Eisai’s art-driven MBC project continues with new ‘fearLESS’ theme drawing on patients’ individual stories

4 years ago

Q&A: From the CDC to Gilead Sciences, Rashad Burgess works local for national change in HIV community

4 years ago

Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

4 years ago

MarketingRx roundup: J&J tackles racism in new online series; GSK's Trelegy asthma ads amp awareness

4 years ago

‘The pursuit of normal': Pfizer launches first Covid-19 vaccine TV ads

4 years ago

From patient to advocate, Chrysalis Initiative founder partners up to drive breast cancer care equity for Black women

4 years ago

Stressed caregivers could use a boost from pharma. Think mental health and financial help, survey says

4 years ago

Novartis dials up lung cancer ‘Sound Up’ campaign to push back against stigma

4 years ago

MarketingRx roundup: J&J’s chief comms officer set to retire; Teva opioid case held up after heated attorney debates

4 years ago

Clinical trials at local pharmacies? A natural fit and more likely than ever: analyst

4 years ago

Q&A: Sanofi's Raj Verma talks connections and pandemic shifts amid new strategy direction

4 years ago

Aim camera for more info? QR codes' popularity portends potential pharma promos

4 years ago

Soothing nature sounds on AbbVie's migraine drug TikTok offer a break from infinite scrolling

4 years ago

As Biohaven CEO Coric preps FDA filing for new migraine spray, he's already scouting for celebrity spokesperson

4 years ago

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