Marketing channel feed

No­var­tis un­veils new brand iden­ti­ty af­ter San­doz spin­off

Last year
Pharma

Pfiz­er, Idor­sia and Ab­b­Vie drug brands lead the way in phar­ma dig­i­tal mar­ket­ing — study

Last year

No­var­tis taps ‘So­pra­nos’ ac­tress for new mul­ti­ple scle­ro­sis Kes­imp­ta cam­paign

Last year
Pharma

Ot­su­ka am­pli­fies re­search-based men­tal health pro­gram, adds first dig­i­tal ac­cess

Last year
Pharma

Drug prices in TV ads again? Sen­a­tors take an­oth­er swing with ex­pe­dit­ed bill

Last year
Pharma

Mar­ket­ingRx roundup: Pfiz­er adds hol­i­day twist to Covid boost­er ef­fort; No­vavax signs up for sports

Last year
Pharma

Take­da aligns with lead­ing rare dis­ease group for calls to ac­tion around health eq­ui­ty di­ag­noses

Last year
Pharma

Who cares about phar­ma ESG ef­forts? Pa­tients and pa­tient groups do — and they want more, sur­vey finds

Last year
Pharma

Mar­ius aims to shake up typ­i­cal think­ing about testos­terone in new cam­paign

Last year
Pharma

Sh­iono­gi brings gen­er­a­tive AI to med­ical con­fer­ences with 'War­rior' por­trait cam­paign

Last year
AI
Pharma

Why did Lil­ly give tirzepatide a new name for obe­si­ty? Hint: It’s the mar­ket­ing

Last year
Pharma

Mar­ket­ingRx roundup: Pfiz­er boosts RSV vac­cine Abrys­vo cam­paign; J&J videos spot­light re­named Janssen unit

Last year
Pharma

Phar­ma com­pa­nies qui­et about ad plans on X amid de­par­ture of ma­jor con­sumer brands

Last year
Pharma

New FDA rule for phar­ma ad­ver­tise­ments re­quires side ef­fects to be ex­plained clear­ly

Last year
FDA+

Ab­b­Vie ad­vis­es frus­trat­ed pso­ri­a­sis pa­tients to get ‘Re­al Clear’ in new aware­ness cam­paign

Last year
Pharma

Mu­sic agency cre­ates par­o­dy ‘Bravu­ra’ drug ad to am­pli­fy its knack for phar­ma mar­ket­ing scores

Last year
Pharma

Klick Health agency adds AI teams to ac­cel­er­ate phar­ma and health­care mar­ket­ing projects

Last year
AI
Pharma

Phar­mas and physi­cians val­ue med­ical af­fairs and MSLs, but have dif­fer­ent con­tent pri­or­i­ties, sur­vey says

Last year
Pharma

Sanofi hands out com­mu­ni­ty health eq­ui­ty grants in on­go­ing ef­fort to build trust with mar­gin­al­ized groups

Last year
Pharma

Eli Lil­ly wins pre­lim­i­nary in­junc­tion in Moun­jaro case in drug­mak­er­s' on­go­ing bat­tle with com­pound­ing phar­ma­cies, well­ness spas

Last year
Pharma
Law

How vi­ral Tik­Tok trends are catch­ing on in phar­ma mar­ket­ing

Last year

No­var­tis adds to mul­ti­ple scle­ro­sis 'Love Sto­ry' cam­paign with more pa­tient per­spec­tives

Last year
Pharma

Mar­ket­ingRx roundup: Vi­a­tris de­buts new cam­paign in Times Square; As­traZeneca re­news nat­ur­al gas deal

Last year
Pharma

GSK rais­es rare blood can­cer aware­ness with well-known ‘Queer Eye’ de­sign­er

Last year
Pharma
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