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Beth Snyder Bulik

Senior Editor

bbulik@endpointsnews.com @BethSBulik

Beth Snyder Bulik on LinkedIn

Beth Snyder Bulik was most recently senior editor at Fierce Pharma Marketing where she wrote and edited daily news, features and special reports. Before that, she was a staff writer and freelancer for Advertising Age, covering a variety of beats including technology, digital marketing and advertising agencies.

author articles

Novartis unveils new brand identity after Sandoz spinoff

Last year

Pfizer, Idorsia and AbbVie drug brands lead the way in pharma digital marketing — study

Last year

Novartis taps ‘Sopranos’ actress for new multiple sclerosis Kesimpta campaign

Last year

Otsuka amplifies research-based mental health program, adds first digital access

Last year

Drug prices in TV ads again? Senators take another swing with expedited bill

Last year

MarketingRx roundup: Pfizer adds holiday twist to Covid booster effort; Novavax signs up for sports

Last year

Takeda aligns with leading rare disease group for calls to action around health equity diagnoses

Last year

Who cares about pharma ESG efforts? Patients and patient groups do — and they want more, survey finds

Last year

Marius aims to shake up typical thinking about testosterone in new campaign

Last year

Shionogi brings generative AI to medical conferences with 'Warrior' portrait campaign

Last year

Why did Lilly give tirzepatide a new name for obesity? Hint: It’s the marketing

Last year

MarketingRx roundup: Pfizer boosts RSV vaccine Abrysvo campaign; J&J videos spotlight renamed Janssen unit

Last year

Pharma companies quiet about ad plans on X amid departure of major consumer brands

Last year

AbbVie advises frustrated psoriasis patients to get ‘Real Clear’ in new awareness campaign

Last year

Music agency creates parody ‘Bravura’ drug ad to amplify its knack for pharma marketing scores

Last year

Klick Health agency adds AI teams to accelerate pharma and healthcare marketing projects

Last year

Pharmas and physicians value medical affairs and MSLs, but have different content priorities, survey says

Last year

Sanofi hands out community health equity grants in ongoing effort to build trust with marginalized groups

Last year

Novartis adds to multiple sclerosis 'Love Story' campaign with more patient perspectives

Last year

MarketingRx roundup: Viatris debuts new campaign in Times Square; AstraZeneca renews natural gas deal

Last year

GSK raises rare blood cancer awareness with well-known ‘Queer Eye’ designer

Last year

Gilead spotlights its oncology work with first focused branding campaign

Last year

Madrigal builds on liver disease awareness campaigns as it awaits FDA decision on NASH drug resmetirom

Last year

Otsuka TV and banner ads for Rexulti draw rebuke from FDA watchdog

Last year

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