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Marketing channel feed
Illumina taps tennis star Chris Evert for its first genomics forum alongside Barack Obama and Bill Gates
3 years ago
People
Pharma
Digital recall? Oncologists see dozens of online ads every month but only remember a handful — study
3 years ago
Pharma
Novartis turns to real metastatic breast cancer patient for ‘first generation’ Kisqali TV ad
3 years ago
Pharma
Alnylam draws on patient artist’s striking depictions of life with a rare genetic disease in new ad campaign
3 years ago
Pharma
Pfizer teams with historically Black university for new vaccine public health doctorate program
3 years ago
Pharma
AbbVie re-ups social and digital corporate campaign starring real patients and employees
3 years ago
Pharma
Klick Health opens in-house production studio, along with new branding and influencer businesses
3 years ago
Pharma
So much to say, so little space. FDA-led studies assess risk information on social media
3 years ago
Pharma
FDA+
MarketingRx roundup: Pfizer presses Comirnaty case for teens in new commercial; Idorsia debuts Olympic skier ad
3 years ago
Pharma
Q&A: GSK vaccine leader Judy Stewart navigates vaccination slumps, always-on marketing and innovating data tools
3 years ago
Pharma
Moderna launches ‘change makers’ campaign with iconic advocate
3 years ago
Pharma
Genentech hits the runway for a New York Fashion Week prequel, featuring SMA models and adaptive clothing
3 years ago
Pharma
miR Scientific lights up landmarks in blue for prostate cancer awareness
3 years ago
Pharma
Novo Nordisk publishes inaugural diversity and inclusion report with policies, progress and pursuits
3 years ago
Pharma
Gilead teams with CNN for poignant docuseries about the lives of HIV advocates in southern US states
3 years ago
Pharma
Bayer aims to simplify the complexities of CKD with an ABC-themed ad campaign
3 years ago
Pharma
Genmab launches corporate campaign amplifying its ‘knock your socks off’ antibodies
3 years ago
Pharma
What’s in monkeypox names? History, traditional convention and even sitcom suggestions
3 years ago
Pharma
MarketingRx roundup: Hologic taps famous singer again for women’s health screens; HIV drug makers pitch in to raise awareness for monkeypox
3 years ago
Pharma
Gilead commits millions more for HIV health equity efforts in southern cities
3 years ago
Pharma
Do pharma TV and social ads work? Pharma marketing agencies adopting new tech solutions to find out
3 years ago
Pharma
CSL brings Seqirus, Vifor under parent umbrella brand in identity revamp
3 years ago
Pharma
Astellas annual cancer prize goes to mobile reporting app to bridge care gaps
3 years ago
Pharma
Horizon readies kids and families for back to school with weeklong activities around rare disease cystinosis
3 years ago
Pharma
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